tom kennedy design blog

Nuts Invisible Bikini

A promotion idea for Nuts magazine
Nuts magazine invites girls on the beach to be photographed for the “hottest beach babe competition.”
To promote this, girls are dressed in pixelated bikinis that from a distance would make them look naked.
The idea is inspried by paparazzi photos of celebrities on a beach which sometimes need to be censored.

Straight to a Curly Wurly

An idea for a cheap ambient campaign for curly wurly chocolate bar. One U.S.P of the curly wurly is it’s name. Within a tube station a purple vinyl line leads the viewer from the platform, up the escalators and to a vending machine.“straight to a curly wurly”

Drink Drivving Message

Pubs that show sport on their T.V’s display an icon of a pint glass to display they have a liscense to do so. A sticker is designed to use similar graphics and placed next to this icon to show an anti drink driving message.

Rankin Photography

I recently finished freelancing for Rankin photography. I was designing his new book due out later in the year. I was collaborating with teneus publishing in New York. I will put up some images when it is released.

The Partners Jerwood Gallery

This was an idea to promote the ‘Experiment’ show at the Jerwood gallery which I did whilst at The Partners.
It is a visual email virus that spawns from the inbox then divides and grows in numbers to take over the screen and advertise the exhibition

Brand 42

Brand 42 is a branding company that design over a variety of media. Their clients include CNN, Jonnie Walker and Smirnoff. While I was there I worked on label design and look and feel for a new beer, as well as making a pitch for the Olympics mascot. I was also involved in implementing brand guidelines for Jonnie Walker red label. This ranged from packaging the product to in store promotional bars.
Brand 42 gave me an incredible insight into branding. I understand much better the commercial success that comes from a solid brand identity and how it can be implemented over many different areas.

1977 design

While I was at 1977 design I did a variety of projects. From graphic design to packaging and advertising. These projects are ideas that I did while I was at 1977 but they did not get produced.

1977 design Adidas

This was an idea for the promotional pack of the release for the adidias f50 i football boot. The I stands for ignite hence the matchbox style. I did the pin striping illustrations of the boot and flames myself. Please click on picture for larger view and explanations of various design features.

1977 design Star Trek

These are two of the ideas for an ambient campaign to advertise the recent Star Trek film. They include a giant U.S.S Enterprise crashed into the imax and a tube tunnel covered in warp speed print.

Publish Post

1977 design juice music

Nu jazz is a kind of jazz that mashes different music together. This is represented in the arrangement of the photographs of instruments

NB:studio

After finishing uni at Kingston the first placement I had was at NB:studio a multi-disciplinary graphic design consultancy. While I was there I worked on branding and design projects as well as some art direction.

Recycled Design

This project was in collaboration with

Joe Gibson - fine art

Hannah Gourlay - fashion

Fred Rigby - Product Design

Joe began by painting a canvas that was then cut and shaped into a cape. Finally the canvas material and wood was used to make a chair. Only the original material of canvas and wood were used by all three creatives. The initial shapes that Joe painted were recycled in the design of the subsequent cape and chair.