Brand 42 gave me an incredible insight into branding. I understand much better the commercial success that comes from a solid brand identity and how it can be implemented over many different areas.
Brand 42
Brand 42 is a branding company that design over a variety of media. Their clients include CNN, Jonnie Walker and Smirnoff. While I was there I worked on label design and look and feel for a new beer, as well as making a pitch for the Olympics mascot. I was also involved in implementing brand guidelines for Jonnie Walker red label. This ranged from packaging the product to in store promotional bars.
Brand 42 gave me an incredible insight into branding. I understand much better the commercial success that comes from a solid brand identity and how it can be implemented over many different areas.
Brand 42 gave me an incredible insight into branding. I understand much better the commercial success that comes from a solid brand identity and how it can be implemented over many different areas.
